If you’re reading this, I hope I caught your attention with my extravagant title – I really am here to help!
I started my Etsy shop JazzyandCo last February, so I have slowly been learning the tricks of the trade. I am by no means an expert, but I did want to share some tips that worked for me.
Firstly – do you have a shop icon and a banner for your shop? Is it simple, yet aesthetically appealing? You want the answer here to be YES. When people visit your page, your shop icon and banner are the first thing they see, and this sort of sets the tone of what they are expecting from your shop. If there’s nothing there, people will assume you are too busy to brand your shop, including fellow Etsy sellers, who are big shoppers! Get a banner and try not to go overboard. Something simple will do.
Secondly – do you have a LOGO? Trust me, this one is important. When I first started my shop, this was my unappealing and hideous logo (hindsight is 20×20 people! don’t judge!).
At the time, I thought it was perfect and artsy and girly, but as my range of product listings grew, I realized my logo was not representing my shop or my products. I designed a minimalist logo once I realized this – now, I feel that my logo better represents my brand, in addition to setting a fresh and clean tone for my shop at a first glance.
Thirdly – try to analyze your shop from an outsiders point of view. Would you buy something from your shop? If the answer is no, I’m guessing your products are not being presented or described in the best possible way. You want to make sure that your products are photographed well, because shoppers cannot physically see your items. The best time for photography is on a cloudy day. You can always play around with simple photo editing apps to bring up the brightness in a photo, but it’s hard to edit out the sun’s glare. Just be sure to photograph near a window, and definitely under natural light. Natural light makes a big difference – try photographing one of your items in both light settings to see what I mean! Another tip would be to photograph on a light or white surface. I mostly photograph on a slab of marble that I picked up from Winners for $20 CAD. It’s made such a difference in my shop’s aesthetic appearance:
In terms of your product description, try using it to encourage customers to buy your product. One of my suggestions is to try to give as many details about as possible, especially when it comes to size and measurements. I know this personally helps me visualize how the item will look in real life – I pull out my measuring tape when I’m shopping online so I can see the length and width of a product. This is important to avoid a disappointed customer, who thinks the item is a lot bigger or smaller based on your photographs. When I’m too lazy to measure the size of each product (it happens to the best of us!), I will usually photograph one of my pieces with my hand in the picture, so that customers have a slight idea of what the size is. I know it’s not a perfect method and it doesn’t substitute for measurements, but it does give a good idea to potential buyers for what they should expect when their item arrives.
Another tip for the description is to suggest how your product can be used – this makes potential customers visualize themselves using YOUR item, which brings them one step closer to purchasing from your shop.
Finally – reviews matter. Everyone wants to see 5-star ratings for online shop and it helps solidify their decision when they see that a lot of people have previously been pleased by your shop’s items and service.
I used to sit on my bum and wish for my customers to leave a stellar review once they received their item. But unfortunately, sugar-plum, life doesn’t work on wishes. I started shamelessly requesting a review from each of my clients, by means of a handwritten card I always sent with each item anyways – this is how I started to see more of a response.
At the end of my handwritten card, I usually say something like “I hope your experience with JazzyandCo was a great one. If you have a moment, would you please be able to leave a review for my shop for future shoppers? I would appreciate it with all of my heart“.
It really does work. If people are impressed with your shop and you do everything you can for that 5-star review, people will respond and ensure that you get it. Customer service sometimes feels like a dying art – let your shop be the reason someone smiles and I promise you will reap the benefits.
Anywho my loves, that’s all I have time for today. I hope this helps you a little with your shop and let me know if you’d like to read more posts like this one in the comments below!